You will also be equipped with the tools and techniques needed to manage your company’s social media function as well as to develop your own SOPs for social media. Guided by best practices in both B2C and B2B businesses, it introduces a process for you to build your social media influence in a more scientific manner.ĭuring the course, you will learn and apply the more advanced strategies and tactics gleaned from the worlds of behavioural economics, storytelling, data analytics, and brand building. A Sunrider Academy guide explaining the more technical aspects of the game, including: Stats, Activities, Stress, and SIckness Class and Jobs Analysis. Governance: Managing your social media function for the long-term.Infer & Navigate: Understanding and responding to data.Execute: Advanced social media content strategies and techniques.Curate: Developing content ideas and putting them into a calendar.Analyse: Assessing your current social media situation.Using the easily remembered acronym ACE-ING!, it covers the following 5-steps: Targeted at current corporate and individual users of social media, this advanced-level course will provide a step-by-step guide to managing your social media marketing function in a systematic and sustainable fashion. Often, this is due to a poor understanding of how social media works, or a lack of deeper understanding of the platform’s dynamics. While some have succeeded, the majority find that their online efforts do not bring the result which they desire. They include well-known B2B and B2C brands like Apple, Intel, Caterpillar, Singapore Airlines, Ikea, Changi Airport, Coca-Cola, Nike and Starbucks. Brands and companies both big and small have harnessed it to grow their brands online presence, generate leads, and boost their sales. Are your social media marketing efforts yielding results? Keen to continuously improve your brand’s growth on Facebook, LinkedIn, Instagram, YouTube or other social platforms?īy the time you read this, social media is no longer novel.
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